Long-term Vision
Our philosophy remains unchanged.
And the distance between us and the world can be brought even closer.
For more than 100 years since its founding, the SHOFU Group has operated as a comprehensive manufacturer of dental materials and equipment, contributing to the advancement of dental healthcare.
Globally, the dental market is more than twenty times larger than that of Japan.
Guided by our philosophy of contributing to the world,
we are now in a phase of envisioning the next stage of growth,
with a view toward becoming one of the global top ten companies in the dental industry.
Growth Targets Toward 2040 under "Vision 10"
By 2040, we are aiming to become a Global Top-10 company in the dental industry, targeting a net sales level of approximately ¥250bn and an operating margin of around 20%.
Future Expansion
(Future Growth Options)
Leveraging our existing technologies, expertise, and networks,
we will broaden future growth options over the medium to long term.
- With an eye on future growth potential, we will identify new priority areas and consider strategic alliances with external partners to expand our business portfolio over the medium to long term.
- With a focus on the importance of collaboration across dental healthcare, we will explore future commercialization opportunities in related fields such as periodontal disease, diabetes, dementia, and regenerative medicine, where strong synergies with dentistry can be expected.
- By contributing to dental education to improve access to dental care in emerging markets, enhancing operational efficiency at dental laboratories and clinics through DX, and supporting the transfer of knowledge and technology, we aim to expand our business domains with a strong focus on oral healthcare and an awareness of the evolving environment surrounding dental care.
Through these initiatives,
we will further expand our growth fields with a strong focus on overseas markets,
while continuously securing growth options that enable flexible responses
to future changes in the business environment and market opportunities.
Driving Global Expansion and Digitalization
(Accelerating Growth)
In digital dentistry, prevention, and orthodontics, we will accelerate growth by globalizing our existing businesses.
- Positioning digitally compatible restorative materials as a core growth pillar, we will expand our category presence, brand strength, and customer base globally through enhanced R&D and optimized manufacturing systems.
- In the CAD/CAM field, with materials development at the core, we will strengthen collaboration with software and hardware partners and promote the global adoption of the S-WAVE system by establishing robust overseas support structures.
- In the prevention and oral care segment, we will expand the global rollout of the Merssage system while also broadening touchpoints with general consumers.
- For orthodontic materials as well, we will leverage expertise developed in Japan to pursue a phased expansion into overseas markets.
Leveraging the technologies, brands, and customer touchpoints cultivated through our existing businesses,
we will accelerate value creation by expanding our presence in high-growth markets.
The Restorative Materials Category Forms the Foundation for the Establishment and Growth of Vision10
Ensuring Scalability Through Technology, Brand, and Network Strengths
(A Growth Axis Expandable Across Regions and Product Categories)
- Backed by our technological capabilities and academic network, restorative materials represent a business foundation that can be deployed stably and consistently on a global scale.
- Through the expansion of our sales network and optimization of production systems, we have built a structure that enables the rollout of similar growth models across multiple regions, while adapting to local market characteristics and regulatory environments.
- In addition to strengthening existing brands, we will steadily build business scale by expanding related categories and broadening customer touchpoints in a phased manner.
Achieving Vision10 requires, first and foremost,
a solid and resilient foundation in our existing business areas.
Future expansion (Future Growth Options)
Starting from dentistry, explore adjacent fields such as healthcare, education, and life sciences
Accelerate Global × Digital
(Accelerating Growth)
Leverage CAD/CAM and digital dentistry to expand into high-growth areas such as preventive, aesthetic, and orthodontic care
Deepen technology, brand, and network capabilities
(Foundation for Growth)
Strengthen R&D, academic networks, and brand platforms to solidify foundations for sustainable growth
Expand into growth domains --
digital, preventive, orthodontic, and new business fields
Steps from Current Medium-Term Plan towards "Vision10"
-
STEP1
Initiatives in the current
Medium-Term Plan (FY2025-FY2028)- Develop and launch products aligned with regional needs and demand
- Strengthen production systems and invest in capacity expansion
- Expand our sales network and physical sales touchpoints
- Build academic networks in Japan and overseas
- Reduce strategic shareholdings and improve capital efficiency
-
STEP2
Identify issues and gaps
- Accelerate monetization in growth areas
- Optimize R&D pipeline portfolio
- Strengthen global collaboration
- Deepen digital capabilities
-
STEP3
Achieving Vision10
- Accelerate decision-making
- Strengthen integrated global management
- Promote M&A and various strategic partnerships
- Strengthen organizational and talent capabilities
Build on "structural reform and trust building" achieved in the current Medium-Term Plan to enhance "speed and collaboration," and strengthen "execution and co-creation capabilities" toward Vision10.
